A SMS short code is a 5-7 digit number, provided by mobile network operators, on which SMS can be sent by subscribers of the mobile operators. All incoming SMS, to the short code can be made available with full details to the customer.
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Short Code Service can be used for Response Driven Marketing, where you publicize your short code using Radio, TV, print & even SMS.
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Used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies for campaigns, contests etc.
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For lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.